Our Principles

1. We recruit, train, equip, & execute within our Dealer’s Stores.

2. If our Dealer Client personnel should temporarily fall, we train them to fall forward.

3. We are an unpaid integral Member of our Dealer Client Upper Level management team.

4. We are a Finance & Insurance Department Subject Matter Expert.

5. We must know our Dealer Client F&I Department better than our Dealer does.

6. We bring unit integrity & unity of command.

7. We teach low abstraction & guided-discovery. Telling is not selling; closing is asking the right question at the right time to the right person.

8. We Indoctrinate.

9. We live and die by the deals we make.

10. We forge dealer partnerships in such a way that we help our Dealers become Millionaires & Millionaires become Multi-Millionaires.